Given the need to diversify its activities to revitalize its economy, and with the ambition of\nbecoming a preferred destination for foreign direct investment (FDI), Morocco has put in\nplace a package of measures and reforms, and opted for a policy Creation of clusters and\ncompetitiveness poles based on the local specificities of its territory.\nIn this context, the government launched the \"National Pact for Industrial Emergence\"\n(2009-2015) [and subsequently the \"Industrial Acceleration Plan\" (2014-2020)] which aims at\nthe installation of the Integrated Industrial Platforms (2IP) which are the Moroccan version of\ncompetitiveness poles, dedicated to the Moroccan trades of the world, and offered under\nincentive conditions to domestic and international investors (FDIs) in order to form a\nbusiness ecosystem where the interaction between actors requires a relationship dynamic\nbased on trust.\nBy using a qualitative method based on the case study, we study in this paper, this relational\ndynamic, on a sample of 15 companies from the automotive industry in Tangier, using the\nthree components of the theoretical grid of Zucker (1986): characteristic-based Trust,\nrelational trust, institutional trust, highlighting the issue of the contribution of trust to the\nemergence of the business ecosystem Tangier city as an automotive competitiveness pole, The results obtained clearly show that two of the three components of our reading grid are\nsimultaneously intertwined within our business ecosystem, namely institutional trust and\ncharacteristic-based trust with dominance of the first confirming the trust of FDI in Moroccan\ninstitutions, and that this trust is fostered by Cultural Specificities of the country.
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